GM Drops Big Fuel As Social Media Agency
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GM Drops Big Fuel As Social Media Agency
After a short year-long relationship, General Motors is dropping Big Fuel as its social media agency of record. In early November, GM announced it would begin an overall agency review, in an effort to become more efficient in the way its agencies of record are handled. The review wasn't limited to U.S. agencies, as GM chief marketing officer Joel... More...
Last edited by Jazz; Dec 21, 2011 at 03:18 AM.
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