Super Bowl Ad Aftermath: Ford Boosted By GM's Fallout?
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Super Bowl Ad Aftermath: Ford Boosted By GM's Fallout?
Playing dirty might be de rigeur in politics, but it seldom helps in selling products—even dusty pickups ravaged by the apocalypse. That might end up being GM's tough lesson from its Super Bowl XLVI ad which, to some, spoke less about the strengths of GM products, as some see it, than it did attack Ford's reputation for durability and...More...
Last edited by Jazz; Feb 8, 2012 at 06:04 AM.
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