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Wheels Blog: Playing Catch-Up, Lincoln Gets New Advertising Strategy
Latest Automotive Industry NewsDiscussion of all topics pertaining to future automobiles or all Fuels that move them - Gasoline, Diesel , Bio Diesel , E85 , Battery , Hybrids , Electric , Hydrogen Powered , Solar Panel ..
Wheels Blog: Playing Catch-Up, Lincoln Gets New Advertising Strategy
WPP, the giant advertising agency holding company that works for Ford Motor, is reinventing its model for creating campaigns for the lagging Lincoln brand.