The 2013 Ford Escape, unveiled this week at the 2011 L.A. Auto Show, aims for a big boost in fuel economy, thanks to two optional EcoBoost engine offerings.

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Ford has an issue with its public image, says Green Vehicle Reports. While the car maker produces some of the more fuel-efficient automobiles on the industry, public perception is that Ford's gas mileage attempts are deficient. Fuel economy and Ford simply don't go together, as reported by 68 percent of those questioned recently by the automaker. I found this here: Public opinion poll: Ford fuel economy is severely lacking