"No Payments For Life" Ad Costs American Suzuki $18.5 Million
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"No Payments For Life" Ad Costs American Suzuki $18.5 Million
We’ll let you in on an auto industry trade secret: sometimes car dealerships, in an effort to move units, artificially embellish the truth. We’d never accuse them of lying, since that would be unethical; instead, some dealerships use advertising that promises much and delivers little. A local dealer here, for example, offers a...
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