GM's Marketing Guru Wants Chevrolet To Become Apple
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GM's Marketing Guru Wants Chevrolet To Become Apple
On Tuesday, General Motors held its second annual "Global Business Conference" for investors. And during the presentation, GM's chief marketing officer, Joel Ewanick, said that he wanted to retool the Chevrolet brand to be more like that of Apple. Ewanick's exact words -- noted on a slide -- were: "Our direct competitors are Toyota, Volkswagen...More...
Last edited by Jazz; Aug 11, 2011 at 09:45 PM.
