Back in the early 1990s, an impressive 85 percent of all Ferrari models were dressed in red paint. While we can understand that Ferrari and red go together like peanut butter and jelly (or red white and... green), it's tough to understand how 85 percent of all customers could buy such a rare horse, yet insist upon such a common color. Apparently, more recent Ferrari owners agree, since the number of Prancing Horses in rosso have dropped to "only" 45 percent for 2010.

Greater differentiation is one reason for the decrease in the color red, but it also helps that Ferrari has become far better at utilizing the rest of the color spectrum. The automaker tells us in the post-jump press release that two-tone liveries have become one of the latest crazes, with the roof painted a different color than the rest of the body. Ferrari has also says it has perfected a three-layer painting technique that utilizes three coats of paint for a deeper and more brilliant color than has been offered in the past.

Perhaps the coolest thing Ferrari is doing with color is customizing its finish to just about any paint the customer desires. For example, if you like the color of the yellow fire hydrant at the end of your street, simply send a sample to the folks in Maranello, and they'll match it. Not that we'd recommend it...

Ferrari's efforts to add a bit more color to the most famous lineup of exotic supercars is obviously paying dividends. The automaker claims that special-order finishes have gone up from only one percent 10 years ago to 10 percent today. So go ahead, don't be yellow. Order your Ferrari in Blu Scozia, Avio Met or Vinaccia.

Want to know more about Ferrari's Pantone proclivities? Hit the jump.Continue reading Fewer Ferrari buyers are seeing red these days

Fewer Ferrari buyers are seeing red these days originally appeared on Autoblog on Wed, 29 Jun 2011 10:31:00 EST. Please see our terms for use of feeds.


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