The Death and Rebirth of the Automotive Industry
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The Death and Rebirth of the Automotive Industry
The automotive industry has faced some, errrr, challenges in the past few years. At times, many said outright that the industry was dying. But as 2010 and 2011 are proving, consumers and car buyers are still in the driver's seat. As always, automotive marketing plays a big role. It's a discipline that has moved from newspapers and television to...
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