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Subaru Prefers Puppy Bowl To Super Bowl & Offers Free Pet Treats On Facebook

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Old 01-25-2011, 09:40 AM
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Default Subaru Prefers Puppy Bowl To Super Bowl & Offers Free Pet Treats On Facebook

There's a lot of chatter in marketing circles about the auto industry's return to Super Bowl advertising. Because the spots are so expensive -- around $3 million per 30-second ad -- this year's demand for airtime is seen as an indicator of strength in the automotive sector. But one of 2010's most successful car companies has turned its back on the...

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