Cadillac trotted out its new new pitchman during the Rose Bowl on New Year's day, with Laurence Fishburne starring in a pair of new spots that show off Cadillac's 556-horsepower CTS-V Coupe and Sedan.

The first commercial, which runs a full minute in length, takes aim at cold, "blue-blooded" luxury, then goes on to explain why the CTS-V has personality, gusto and glamor when compared to other high performance luxury offerings. The second, 30-second spot takes a slightly more artistic approach, and you can check them both out after the jump.


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