Beyond Posh: Land Rover Taps More Celebs To Tout The New Evoque
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Beyond Posh: Land Rover Taps More Celebs To Tout The New Evoque
Over the next 12 months, Land Rover will launch an all-out offensive to get its new Range Rover Evoque front and center of the cool kids. Borrowing some marketing techniques from Land Rover's former parent company, Ford, as well as General Motors, the Evoque is being handed over to 30+ "global influencers" in the hopes that their trendsetting ways...More...
Last edited by Jazz; Oct 25, 2010 at 05:39 PM.
