The Consumer Electronics Show used to be a geek extravaganza dominated by tech companies from Silicon Valley and Japan. And while the tech types will still form the meat of CES 2011, for the fourth year in a row, the automotive world will have a voice at the keynotes.

Ford boss Alan Mulally will once again grace the stage at this year's event, while Rupert Stadler, Chairman of the Board of Management of Audi AG, will be on hand to give a talk during the show. Additionally, Audi will be the first premium marque to have an exhibit at the Electric Vehicle Techzone. Hit the jump to read Audi's release and book your tickets now: CES begins on January 7, 2011.


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