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Perry: Nissan Won't Lose Money on 2011 Leaf

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Old 07-27-2010 | 11:20 AM
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Default Perry: Nissan Won't Lose Money on 2011 Leaf

Cutting-edge technology never comes cheaply. Automakers routinely subsidize it in new cars in new markets to gain a foothold, or even a competitive advantage--and still can lose money on innovation.Does Nissan plan to lose money with its upcoming electric car, the 2011 Leaf? "We don't," says Nissan director of product planning Mark Perry. On hand...

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Last edited by Jazz; 07-27-2010 at 05:41 PM.
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