GM Says Just Stop with the Chevy, Already--It's Chevrolet
#1
06-10-2010, 08:40 AM
GM Says Just Stop with the Chevy, Already--It's Chevrolet
* The car world loves a nickname: Volkswagen is "VW," Mercedes-Benz is simply "Benz," and BMWs are commonly called "Bimmers." If General Motors' new marketing braintrust has its way, though, you'll stop using the word "Chevy." The New York Times reports that Chevy marketing execs sent a memo to employees on Wednesday, asking them to stop using the...More...
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