Remember GM's 'Loan Repayment' Ad With Ed Whitacre? It Worked.
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Remember GM's 'Loan Repayment' Ad With Ed Whitacre? It Worked.
Sometimes, it's hard to tell whether an ad is working. That's especially true when it comes to brand advertising -- the kind that's meant to improve a company's image, not sell a particular product. However, there are a handful of companies that specialize in measuring that sort of thing, and one of them says that General Motors' recent recent...More...
Last edited by Jazz; May 17, 2010 at 04:32 PM.
brand advertising -- the kind that's meant to improve a company's image, not sell a particular product.
