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Buick Eyes Younger, Hipper Drivers With New iPad Ads

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Old 04-20-2010 | 02:10 PM
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Default Buick Eyes Younger, Hipper Drivers With New iPad Ads

Buick's skid from sporty family ride to stodgy senior-mobile was a long, slow one, and the road back to younger consumers has been decidedly uphill. Last week, we reported that after topping out at 72, the average age of Buick drivers has finally begun to drop, and thanks to a new ad campaign running on the Apple iPad, that figure may slide a...





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