Toyota Creates Rapid Response System (For Public Relations, Anyway)
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Toyota Creates Rapid Response System (For Public Relations, Anyway)
For the first few months of the Great Recall Fiasco, Toyota took it on the chin. The company was slow to respond to criticism from consumers, regulators, and the press, and when Toyota did speak, it did so politely and demurely, apparently willing to shoulder the blame alone. Said Akio Toyoda, "As the CEO of the company, I will make sure that we... More...
Last edited by Jazz; Apr 12, 2010 at 12:44 PM.
