With Incentives, Toyota Taking Back Its Market Share

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03-16-2010, 05:30 PM

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With Incentives, Toyota Taking Back Its Market Share

The aggressive incentives offered by Toyota (NYSE:TM) appear to be working, bringing shoppers back to Toyota dealerships—and the automaker back from a recall-related sales slump. For the first half of March (through 3/14), Toyota has more than 14 percent of the market, according to the pricing and market-analysis firm TrueCar, which supplies...

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Last edited by Jazz; 03-17-2010 at 06:03 AM.

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