GM Opens 'Test Drive Studios' For Chevy Equinox, Malibu, Traverse
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GM Opens 'Test Drive Studios' For Chevy Equinox, Malibu, Traverse
On the sales and marketing fronts, every automaker worth its salt is focusing lots of attention on social media. But in addition to those high-tech tools, General Motors is also going back to basics in the showroom, taking a good, long look at the way in which salespeople interact with customers. The results could be very interesting, indeed... More...
Last edited by Jazz; Mar 12, 2010 at 11:30 AM.
