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GM Launches A Campaign To Get Employees Excited About GM Vehicles

Old Mar 5, 2010 | 11:40 AM
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Information GM Launches A Campaign To Get Employees Excited About GM Vehicles

General Motors is kicking off a new word-of-mouth campaign to get people talking about its lineup of vehicles. The talkers GM has in mind? Its own employees. The campaign is a whistlestop event called the "Vehicle Plant Tour" -- which may not be the best title we've ever heard, but it's a pretty accurate description of the project. The Tour...





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