While we wholeheartedly love the F-150 SVT Raptor, part of us wondered whether there'd be many takers for a $40,000 truck that was purpose-built for the sand dunes. Looks like we needn't have worried, as it appears demand is very strong for the Raptor. In fact, Ford had its flacks issue a press release bragging about just how successful the Raptor's been so far. The factory super-truck has reportedly found 5,300 takers to date, and F-150 marketing manager Mark Grueber says Raptor "is so popular that we actually wound up building more 5.4-liter V-8 models than we had originally anticipated."

The reason Ford thought customers might be interested in waiting to pull the trigger on a Raptor is the spring availability of the Dearborn, MI-based automaker's new 6.2-liter V8 engine. The new 6.2 promises 411 horsepower and 434 pound-feet of torque, or 91 more ponies than the soon-to-be-mothballed 5.4. Ford's already taking orders for the 6.2-liter model, and we're thinking they'll only increase in number over the coming weeks and months.

After filling out 5,300 orders, Ford also has a better idea of which amenities customers want in their Raptors, and the content story is a good one for the automaker. Ford reports that customers are checking option boxes for the luxury package, reverse-sensing camera and moonroof at a rate of at least 79 percent. Ford's expensive but fantastic touch-screen navigation with SIRIUS Travel Link[TM] is being chosen in 62 percent of raptors sold. And while we loved the Raptor in Molten Orange, 52 percent of customers are opting for Tuxedo Black. Hit the jump pore over Ford's bragfest press release.


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i have to say i like the ford emblem across the front and not so much it 40,000 dollar price tag