Video: BMW's 'Story of Joy' Campaign Hits High Gear

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Feb 15, 2010 | 10:20 AM

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Video: BMW's 'Story of Joy' Campaign Hits High Gear

For over three decades, BMW has relied on its "Ultimate Driving Machine" tagline, but now the automaker's new ad agency, GSD&M Idea City from Austin, Texas, are shifting to a new campaign that could have significantly broader appeal. The "Ultimate Driving Machine" tag and most of the campaigns that spun off of it appealed first and foremost to...
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Last edited by Jazz; Feb 15, 2010 at 10:39 AM.