Today In Marketing: BMW Edges In On Mercedes-Benz Fashion Week
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Today In Marketing: BMW Edges In On Mercedes-Benz Fashion Week
When companies play their cards right, sponsorships can yield profitable, high-profile branding opportunities. The Staples Center in Los Angeles is a great example of corporate sponsorship at work; so was Viagra's support of NASCAR. To buff its image as an "aspirational" auto brand, Mercedes-Benz recently began sponsoring fashion week events in...More...
