Weekly Recap: Will 'smaller is smarter' strategy work for 2015 Chevy Colorado, GMC Ca - Diesel Bombers

Go Back  Diesel Bombers > The Engine Room > General Diesel Related > Latest Automotive Industry News
Weekly Recap: Will 'smaller is smarter' strategy work for 2015 Chevy Colorado, GMC Ca >

Weekly Recap: Will 'smaller is smarter' strategy work for 2015 Chevy Colorado, GMC Ca

Latest Automotive Industry News Discussion of all topics pertaining to future automobiles or all Fuels that move them - Gasoline, Diesel , Bio Diesel , E85 , Battery , Hybrids , Electric , Hydrogen Powered , Solar Panel ..

Weekly Recap: Will 'smaller is smarter' strategy work for 2015 Chevy Colorado, GMC Ca

Reply

 
 
 
  #1  
Old 10-18-2014, 11:10 AM
Diesel Bombers's Avatar
Staff Reporter
Thread Starter
Join Date: May 2007
Posts: 13,582
Thanks: 0
Thanked 50 Times in 46 Posts
Default Weekly Recap: Will 'smaller is smarter' strategy work for 2015 Chevy Colorado, GMC Ca

Filed under: Performance, Truck, Plants/Manufacturing, Chevrolet, GMC, Ferrari, Specialty, Fiat


"For this customer, smaller is smarter. " - Rich Latek.

The pickup truck segment has never been more competitive in the United States, and General Motors is betting a "smaller is smarter" strategy will help lure new buyers into its fold with the additions of the 2015 Chevrolet Colorado and GMC Canyon to its lineup.

The trucks are launching this fall, and except for a minor recall this month, they've received positive publicity for their looks, capabilities and drive character. The trucks are slightly shorter, narrower and sit lower to the ground than their fullsize brethren. At first glance, it doesn't seem like much - these are still big trucks with considerable presence - but the dimensions make the Colorado and Canyon easier to maneuver and park. GM expects this buyer to use their truck to commute to work, yet still occasionally need to tow and haul on weekends.

"For this customer, smaller is smarter," said GMC marketing director Rich Latek.Continue reading Weekly Recap: Will 'smaller is smarter' strategy work for 2015 Chevy Colorado, GMC Canyon?

Weekly Recap: Will 'smaller is smarter' strategy work for 2015 Chevy Colorado, GMC Canyon? originally appeared on Autoblog on Sat, 18 Oct 2014 10:58:00 EST. Please see our terms for use of feeds.



Permalink | Email this | Comments

More...
 
Reply With Quote
 
 
 
Related Topics
Thread
Thread Starter
Forum
Replies
Last Post
Diesel Bombers
Latest Automotive Industry News
0
02-08-2015 09:10 AM
Diesel Bombers
Latest Automotive Industry News
0
12-03-2014 10:40 AM
Diesel Bombers
Latest Automotive Industry News
0
10-14-2014 04:30 PM


Thread Tools
Search this Thread
Quick Reply: Weekly Recap: Will 'smaller is smarter' strategy work for 2015 Chevy Colorado, GMC Ca


Contact Us Archive Advertising Cookie Policy Privacy Statement Terms of Service

We are a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to Amazon.com and affiliated sites.