Have you ever figured out the punch line to a joke a bit late? How about nine years after the fact? I hate to admit it, but that happened to me a few days ago.Have you ever figured out the punch line to a joke a bit late? How about nine years after the fact? I hate to admit it, but that happened to me a few days ago. While preparing to write about the “Duramax Diesel” badge on the new ’15 Chevy Colorado ZR2 concept and how I like it much better than the ones used on the hoods of current ¾- and 1-ton General Motors trucks, I remembered a conversation with a GM employee from almost a decade ago—and realized I had been a total rube.

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Photo Gallery: The Badge Engineer - Blow-Off Editorial

Photo Gallery: The Badge Engineer - Blow-Off Editorial



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