On With the Show: SEMA 2014 is Underway in Las Vegas
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On With the Show: SEMA 2014 is Underway in Las Vegas
Yes, we’re talking about the legendary SEMA Show for 2014. And believe us when we tell you, nothing about this deal is either “quaint” or “little.”If you’re not familiar with the Specialty Equipment Market Association (SEMA), you may not know that it’s the collective heartbeat of the automotive aftermarket. SEMA membership includes thousands of companies from all corners of the world who engineer performance and appearance parts for cars and trucks, including the diesels we’re all so crazy about. And every November, SEMA throws a quaint little gathering at the Las Vegas Convention Center.
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