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I use them both. Up here, where it can get a little cold I use 5-40 synthetic in the winter. In the summer I use 15-40 non synthetic. The thinner oil makes a big difference when your on the minus side of zero.
Typically 5w40 is synthetic and 15w40 is conventional...either one will work. Like Scott, I run Schaeffer's 5w40 year round...I got 24k on this fill, got to change it tonight!!