To Trim Prices, Automakers Dropping Content
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To Trim Prices, Automakers Dropping Content
When it comes to selling cars, one tried and true method to move inventory is this: drop the price. In the past, manufacturers often did so without de-contenting, since margins were usually strong enough to absorb a hit on selling price. Faced with higher production costs and stronger competition from global brands, that’s not always the...
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Last edited by Jazz; 10-14-2011 at 04:52 PM.