To Trim Prices, Automakers Dropping Content
 

http://images.thecarconnection.com/t...00331346_t.gif When it comes to selling cars, one tried and true method to move inventory is this: drop the price. In the past, manufacturers often did so without de-contenting, since margins were usually strong enough to absorb a hit on selling price. Faced with higher production costs and stronger competition from global brands, that’s not always the...
More...