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Lada Nada: Communist Car Struggles In Capitalist World

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Old Jul 5, 2011 | 07:40 AM
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Default Lada Nada: Communist Car Struggles In Capitalist World

Lada survived the fall of communism in the Soviet Union, but the automaker is struggling to stay relevant in an era of global brands and ever-increasing market penetration. Known as a blue-collar brand favored by city dwellers in the former Soviet Union, Lada is owned by OAO AvtoVAZ, which is in turn 25 percent owned by Renault SA. In the next...

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Last edited by Jazz; Jul 5, 2011 at 02:42 PM.
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