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Nissan Leaf Shifts Strategy & Asks How Far You Can Go On $1

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Old Jul 1, 2011 | 10:20 AM
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Default Nissan Leaf Shifts Strategy & Asks How Far You Can Go On $1

Selling electric vehicles is no easy task. Human beings are creatures of habit, and EVs represent a dramatic shift. Accordingly, Nissan has shifted its advertising strategy for the fully electric Leaf, targeting an area where everyone's sensitive: the wallet. You probably recall the first ads for the 2011 Nissan Leaf -- the ones with the trained...

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Last edited by Jazz; Jul 4, 2011 at 08:39 PM.
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