Filed under: Ford, Lincoln, Mercury

With Mercury on the way to the morgue, there are plenty of very nervous Lincoln dealers in the United States. Ford Motor Company is looking to calm those nerves a bit by inviting dealers to Dearborn, MI on October 4. Automotive News reports that The Blue Oval is going to show dealers its plans for its North American-only luxury arm.

Ford spokesman Christian Bokich tells AN that the event is all about the future of Lincoln, adding "It's more about giving dealers a look how Ford will now work with Lincoln as an exclusive, luxury brand." There is no word at this time concerning the content being covered, but we're expecting Ford to show future product, along with how the automaker will further differentiate the four-pointed star from the Ford brand in the years to come. Bloomberg is also reporting that Lincoln dealers will be asked to upgrade their showrooms and work on improving customer service. There are currently 264 retail outlets that do not sell Ford product, and at this point many dealers don't know if they will live on as stand-alone Lincoln dealers in the future.

One interesting byproduct that could result from the meeting will be the likely product leaks that are soon to follow. Among the future vehicles anticipated to be added to the Lincoln brand are a Focus-sized C-segment small car inspired by the Concept C from the 2009 Detroit Auto Show and a similarly proportioned crossover.

[Source: Automotive News - sub. req., Bloomberg | Image: Justin Sullivan/Getty]Report: Ford requests meeting with Lincoln dealers originally appeared on Autoblog on Fri, 10 Sep 2010 10:29:00 EST. Please see our terms for use of feeds.



Permalink | Email this | Comments

More...