Ram named official truck of Kentucky Derby [w/video]
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Ram named official truck of Kentucky Derby [w/video]
Filed under: Truck, Marketing/Advertising, Videos, Dodge
If you watched the 136th running of the Kentucky Derby over the weekend, you saw Super Saver race to victory by two and a half lengths. That's a 20 foot victory to non race fans, or just enough room to wedge a Dodge Ram Quad Cab between Super Saver and the competition.
If you weren't among the NASCAR-sized crowd of 155,000 fans in attendance at Churchill Downs, you likely know that we mention the Ram because it was the official truck of the event, and the Auburn Hills, MI-based automaker got creative with the video to let us know all about it.
Hit the jump to watch Chrysler's rough and rumble pickup as it hangs with the thoroughbreds. The 30-second spot makes good with the deep voice guy, pretty pictures and a mention of its Motor Trend Truck of the Year award - possibly Chrysler's best commercial in a while.
Gallery: First Drive: 2010 Dodge Ram HD
[Source: YouTube]Continue reading Ram named official truck of Kentucky Derby [w/video]
Ram named official truck of Kentucky Derby [w/video] originally appeared on Autoblog on Wed, 05 May 2010 10:00:00 EST. Please see our terms for use of feeds.
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If you watched the 136th running of the Kentucky Derby over the weekend, you saw Super Saver race to victory by two and a half lengths. That's a 20 foot victory to non race fans, or just enough room to wedge a Dodge Ram Quad Cab between Super Saver and the competition.
If you weren't among the NASCAR-sized crowd of 155,000 fans in attendance at Churchill Downs, you likely know that we mention the Ram because it was the official truck of the event, and the Auburn Hills, MI-based automaker got creative with the video to let us know all about it.
Hit the jump to watch Chrysler's rough and rumble pickup as it hangs with the thoroughbreds. The 30-second spot makes good with the deep voice guy, pretty pictures and a mention of its Motor Trend Truck of the Year award - possibly Chrysler's best commercial in a while.
Gallery: First Drive: 2010 Dodge Ram HD
[Source: YouTube]Continue reading Ram named official truck of Kentucky Derby [w/video]
Ram named official truck of Kentucky Derby [w/video] originally appeared on Autoblog on Wed, 05 May 2010 10:00:00 EST. Please see our terms for use of feeds.
Read | Permalink | Email this | Comments
More...
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