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Only In Detroit: GM Markets To ChurchgoersAt Church?

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Old 04-20-2010 | 08:40 PM
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Default Only In Detroit: GM Markets To ChurchgoersAt Church?

You're probably familiar with the new-vehicle ride-and-drive events that automakers sometimes stage in shopping centers or other public places, targeting a certain type of customer. In this case, it was Sunday drivers—at church. According to the Detroit Free Press, Hartford Memorial Baptist Church in Detroit allowed General Motors and GM Minority...





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