Diesel Bombers - Wheels: With NextGen Oil, Valvoline Hopes Drivers Heed the Green Call

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Diesel Bombers

03-16-2011 02:30 PM

Wheels: With NextGen Oil, Valvoline Hopes Drivers Heed the Green Call

The engine-oil producer's new formulation contains 50 percent recycled engine oil, but the brand must overcome consumer skepticism toward used-oil products.

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