Cadillac rides wave of iPad hype by sponsoring Cool Hunting app
 

http://www.blogcdn.com/www.autoblog....lacchipads.jpg
If you're a Cadillac-loving Mac-o-file counting down the days until you can get your hands on the new iPad, we've got incredible news for you. The marketing folks at the Wreath and Crest have collaborated with Cool Hunting to build a CTS Coupe iPad app. The new application will, for 12 weeks, underscore the CTS Coupe's design and performance, along with "unique content" designed to draw fans of Cadillac's two-door art project.

Josh Rubin, founder and Editor-in-Chief of Cool Hunting, calls the CTS a "muse for our design and technology stories," adding "we're excited that our relationship with Cadillac enabled new opportunities for our readers to engage with our content while pushing the innovative ways we work with brands."

As you can see from the image above (click for high-resolution pic), CTS Coupe info dominates the Cool Hunting homepage, with Cool Hunting content taking up the bottom half of the page. Bartle Bogle & Hegarty New York, Cadillac's new marketing agency of record, worked with Cool Hunting to create the app. Hit the jump to read over the Cadillac press release.


Gallery: Live: 2011 Cadillac CTS Coupe

http://www.blogcdn.com/www.autoblog...._thumbnail.jpghttp://www.blogcdn.com/www.autoblog...._thumbnail.jpghttp://www.blogcdn.com/www.autoblog...._thumbnail.jpghttp://www.blogcdn.com/www.autoblog...._thumbnail.jpghttp://www.blogcdn.com/www.autoblog...._thumbnail.jpg



More...