Volvo Trucks dons red to run with the bulls in Spain
 

Filed under: Truck, Marketing/Advertising, Videos, Work

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We're not sure what's crazier: trusting a hamster to steer a semi truck on a dirt road in a rock quarry or painting a Volvo Trucks FL distribution truck red before leading a herd of bulls and bull runners through the narrow streets of Ciudad Rodrigo, Spain.

Whatever the case, the honesty of Volvo Trucks' commercials is endearing because they feature real stunts by real people and real animals. And with Oscar-nominated director Henry Alex Rubin in charge of filming this latest commercial with 28 cameras and a crew of 250 people at his disposal (including 50 bull runners) - and hundreds of spectators watching - a lot could have gone wrong.

Fortunately, no trucks, people or animals were hurt in the filming of the The Chase, which can be attributed not only to the professional bull runners, but also to the talent behind the wheel in stunt driver Rob Hunt. The truck performed flawlessly while he drove faster than 18 miles per hour through the city, to stay ahead of the bulls on the 1.2-mile run.

Watch the commercial and a behind-the-scenes video below, where you'll also find the press release. Then head on over to watch other commercials by Volvo Trucks, which are just as entertaining.Continue reading Volvo Trucks dons red to run with the bulls in Spain

Volvo Trucks dons red to run with the bulls in Spain originally appeared on Autoblog on Fri, 11 Oct 2013 13:45:00 EST. Please see our terms for use of feeds.



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