2012 Nissan Titan
 

Filed under: Truck, Work, Nissan, New Car Reviews

Revisiting "The Other Truck"

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Of all the segments in the American vehicle market, the full-size truck market has proven the most difficult to crack for foreign automakers. Blame the Chicken Tax, dyed-in-the-wool brand fanatics, decades of buying tradition or all three, but truck buyers have barely given Toyota and Nissan a fraction of the sales ladled onto Ford, Chevrolet and Ram. In fact, last year, Toyota saw just 82,908 Tundra units roll off of dealer lots. While that number seems astronomical compared to the 21,994 Titan models Nissan shifted during the same time period, both stats fall far behind even the third place Ram, which sold 257,610 units last year.

The easy assumption is that trucks like the Tundra and Titan simply lack the competitive capability to hold their heads high among their American counterparts. With offerings like the 2013 Ford F-150 EcoBoost and 2013 Ram 1500, modern domestic offerings are now more efficient than ever without sacrificing their already impressive tow ratings. Given just how long it's been since the Titan landed on U.S. shores, is there any reason at all to look outside of the Big Three for a pickup purchase? We decided to spend a week reacquainting ourselves with one to find out.Continue reading 2012 Nissan Titan

2012 Nissan Titan originally appeared on Autoblog on Thu, 20 Dec 2012 11:57:00 EST. Please see our terms for use of feeds.



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