Robert Hegbloom Named Head of Ram Brand
 

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26-year Chrysler veteran Robert Hegbloom takes reins of Ram brand at opportune time for truck market in North America.Things are faster-moving than ever in the automotive industry, and not just because of technological advancements. The competitive landscape, whether domestically or globally, has never been more competitive, so it’s not unusual to have changes take place within the executive ranks of companies and brands. That’s just what happened with Chrysler’s Ram truck brand, arguably one of the company’s most important, in terms of growth potential and market share. Today, Robert “Bob” Hegbloom, a 26-year Chrysler veteran, was named head of the Ram brand, taking over the role from Reid Bigland and moving up from his previous role as head of Ram brand product marketing.

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