Chrysler pulls SUV ad with electrocuted dog

Internet video ad pulled from YouTube was in 'exremely poor taste' says Chrysler.

DETROIT (Reuters) -- Chrysler Group apologized on Thursday for an advertisement that showed a dog being electrocuted beside its new Dodge Nitro sports utility vehicle.

The ad, created by BBDO Netherlands which supports Chrysler's sales in the Dutch market, shows a dog being electrocuted after urinating on a Nitro's wheels. The agency is part of Omnicom Group Inc's BBDO Worldwide.

The ad, which ends with the dog going up in flames, has the tagline "charged with adrenaline." According to Chrysler, the ad was placed exclusively on the Internet.

"Chrysler Group was dismayed to discover that an advertisement created by an ad agency supporting our Netherlands Market Performance Center goes far beyond the bounds of what the company considers appropriate," Chrysler said in a statement.

The company said the ad included "fictional yet inappropriate treatment of an animal" and said it was "in extremely bad taste."

"Although European commercials -- especially 'viral' ads like this one -- are often edgier, this one went over the edge," Chrysler said in the statement. The company said it was "investigating the origins of this commercial."

 

i think it woulda been kinda funny....ya know....to people who can tell the difference between reality and fiction.....and right from wrong...

 

part I wonner bout is the folks from DC in charge of advertising let it go on in the first place..........they knew it was wrong to start with.......asshats

Hell I saw the damn thing and thought it was funny....just a commercial no biggie man

 

anyone hace a youtube link?

 

Ford has a few with there cars killing Cats that I rather enjoy, but a dog thats not right. Ya know mans best friend and all. It would still be funny...