So I'm checking out the Jegs website, and look what I happen to come upon, Edelbrock Quiet-Flo Electric Fuel Pumps - JEGS

Looks a heck of a lot like the PPE Lift pump... And for about $50 less than you can get it through them.

 

The surest way to tell is to find out if they are both rebuildable as most name brand pumps are and see if the generic model uses the Edelbrock rebuild kit. When they make the copycat pumps they never make copycat rebuild kits, they just use the name brand one. There's a lot a Holley look a likes on the market for half the price of the real ones and that's how you can tell which ones they copied from.

 

I haven't seen a rebuild kit for either of them honestly. I know the body is the same... It has the same lines, same flow rating, same "Inlet" stamping... The motor looks identical as well. Only difference I could think of is the seals, since one is rated for Gasoline/Methanol, and the other is rated for Diesel... Could still be the same seals.

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Looks like the Edelbrock doesn't come with a fuel pump relay, that could be the price difference.