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Volvo Announces New ?Designed Around You' Brand Strategy

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Old 08-23-2011, 08:30 AM
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Default Volvo Announces New ?Designed Around You' Brand Strategy

For decades Volvo has peddled its cars with an emphasis on their safety prowess, a reputation that still stands today, albeit somewhat diluted thanks to the introduction of 300 horsepower sports sedans like the S60 R-Design. However, thanks to strict regulations and increased consumer awareness, most of its rivals have now caught up in this...

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Last edited by Jazz; 08-23-2011 at 04:29 PM.
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