Filed under: Truck, Marketing/Advertising, Videos, Work, Chevrolet



Chevrolet has made a big push with its latest batch of Silverado trucks to emphasize its link to the country. It did it this past summer when it launched the Silverado ad, Her Horse. So you'd be forgiven for thinking that this latest spot, featuring the new heavy-duty variant of Chevy's pickup, was more of the same.

It's stars a man, a large farm animal and a Silverado. So it's quite like Her Horse, but the entire premise has switched. Rather than Will Hoge's "Strong" playing throughout, there's something just a bit... funkier. It's a bit early to tell, but we're thinking this Chevy spot has just the right blend of subtle humor to be a surprise hit when it airs this Sunday during the Super Bowl.

We've embedded the entire 60-second spot below. Let us know how you think Chevy's latest volley, which marks the brand's return to high-dollar world of Super Bowl advertising after a one-year absence, will fare against the other automotive-themed Super Bowl commercials by posting in Comments.Continue reading Chevy shines light on bull breeding in Silverado HD Super Bowl spot

Chevy shines light on bull breeding in Silverado HD Super Bowl spot originally appeared on Autoblog on Thu, 30 Jan 2014 09:15:00 EST. Please see our terms for use of feeds.



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