Nissan settles with FTC over misleading dune buggy ad [w/videos]
#1
01-24-2014, 01:20 PM
Nissan settles with FTC over misleading dune buggy ad [w/videos]
Filed under: Truck, Government/Legal, Marketing/Advertising, Videos, Nissan
A couple years ago, Nissan created a series of commercials for its compact Frontier pickup showing the truck performing outlandish stunts such as snowboarding, saving a passenger airplane from a crash landing and climbing a steep sand dune to help a stranded dune buggy. As crazy as the first two commercials were, the Federal Trade Commission (FTC) took issue with the latter, titled Hill Climb, with the agency considering it to be a misleading commercial since both vehicles required a cable to reach the top of the steep dune.
As such, Ad Age is reporting that Nissan - and its ad agency TBWA Worldwide - has settled with the FTC over the ad despite the fact that it features a disclaimer stating: "Fictionalization. Do not attempt." Nissan did not have to pay out any money in the settlement, but it is prohibited "from using potentially misleading demonstrations in future advertisements for pickups." In addition to the offending commercial, posted below, we've included some of the other related videos from the same Frontier campaign.Continue reading Nissan settles with FTC over misleading dune buggy ad [w/videos]
Nissan settles with FTC over misleading dune buggy ad [w/videos] originally appeared on Autoblog on Fri, 24 Jan 2014 14:15:00 EST. Please see our terms for use of feeds.
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A couple years ago, Nissan created a series of commercials for its compact Frontier pickup showing the truck performing outlandish stunts such as snowboarding, saving a passenger airplane from a crash landing and climbing a steep sand dune to help a stranded dune buggy. As crazy as the first two commercials were, the Federal Trade Commission (FTC) took issue with the latter, titled Hill Climb, with the agency considering it to be a misleading commercial since both vehicles required a cable to reach the top of the steep dune.
As such, Ad Age is reporting that Nissan - and its ad agency TBWA Worldwide - has settled with the FTC over the ad despite the fact that it features a disclaimer stating: "Fictionalization. Do not attempt." Nissan did not have to pay out any money in the settlement, but it is prohibited "from using potentially misleading demonstrations in future advertisements for pickups." In addition to the offending commercial, posted below, we've included some of the other related videos from the same Frontier campaign.Continue reading Nissan settles with FTC over misleading dune buggy ad [w/videos]
Nissan settles with FTC over misleading dune buggy ad [w/videos] originally appeared on Autoblog on Fri, 24 Jan 2014 14:15:00 EST. Please see our terms for use of feeds.
Permalink | Email this | Comments
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