Watch Jean-Claude Van Damme do the splits between two Volvo trucks moving backwards
#1
11-14-2013, 10:50 AM
Watch Jean-Claude Van Damme do the splits between two Volvo trucks moving backwards
Filed under: Truck, Marketing/Advertising, Videos, Work, Celebrities, Diesel
It must be fun working in the marketing department of Volvo Trucks these days. It seems any crazy thought conjured around a conference room table can be turned into a stunt using tightrope walkers, bull runners or hamsters. Risking the life of their own president is even within the bounds of reason. And it's working: the videos for these stunts have made Volvo Trucks a channel worth subscribing to on YouTube, with millions of people having clicked on them so far.
Their latest stunt, previewed earlier this week, involves actor and martial arts experts Jean-Claude Van Damme, well known for the butt-kicking he did on the big screen during the '80s and '90s. His signature move was the splits, which Volvo Trucks tapped into for this demonstration of how directionally stable its Volvo Dynamic Steering is.
The concept is simple: JCVD stands atop the side mirrors of two Volvo Trucks while they're moving backwards in parallel. The trucks begin to steer away from each other, thus resulting in the name of this spectacle: Epic Splits. The soundtrack is a nice touch, too. Scroll down to watch for yourself.Continue reading Watch Jean-Claude Van Damme do the splits between two Volvo trucks moving backwards
Watch Jean-Claude Van Damme do the splits between two Volvo trucks moving backwards originally appeared on Autoblog on Thu, 14 Nov 2013 11:30:00 EST. Please see our terms for use of feeds.
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It must be fun working in the marketing department of Volvo Trucks these days. It seems any crazy thought conjured around a conference room table can be turned into a stunt using tightrope walkers, bull runners or hamsters. Risking the life of their own president is even within the bounds of reason. And it's working: the videos for these stunts have made Volvo Trucks a channel worth subscribing to on YouTube, with millions of people having clicked on them so far.
Their latest stunt, previewed earlier this week, involves actor and martial arts experts Jean-Claude Van Damme, well known for the butt-kicking he did on the big screen during the '80s and '90s. His signature move was the splits, which Volvo Trucks tapped into for this demonstration of how directionally stable its Volvo Dynamic Steering is.
The concept is simple: JCVD stands atop the side mirrors of two Volvo Trucks while they're moving backwards in parallel. The trucks begin to steer away from each other, thus resulting in the name of this spectacle: Epic Splits. The soundtrack is a nice touch, too. Scroll down to watch for yourself.Continue reading Watch Jean-Claude Van Damme do the splits between two Volvo trucks moving backwards
Watch Jean-Claude Van Damme do the splits between two Volvo trucks moving backwards originally appeared on Autoblog on Thu, 14 Nov 2013 11:30:00 EST. Please see our terms for use of feeds.
Permalink | Email this | Comments
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