Filed under: Truck, Work, Chevrolet, GM, First Drives, Luxury

Cowboy On A Champagne Budget



Trucks are more expensive than ever these days. This is a growing trend we've observed over the years, something that we are still taken aback by when having a close look at the window stickers of our new test trucks, and something that you commenters point out just about every time we compose a review. The evidence has been stronger than anecdotal, but until attending the media briefing proceeding a drive event of the all-new Chevrolet Silverado High Country - the most luxuriant trim that the line offers - we couldn't frame it quite so well as we can now.

According to data mined deep within the accounting bunkers of General Motors, the American public is spending more money on new trucks than ever. Some 30 percent of all light-duty trucks sold in the last few years have crested the $40,000 mark. Not surprisingly then, GM minders told us that the average transaction price on pickups has risen by ten grand per truck since 2007. And while products from GMC and its Denali sub-brand have added mightily to that overall MSRP-growth - GMC tells us that Denali products now make up 60-percent of its retail sales. Unsurprisingly, The Big Bowtie is hungry for a bigger slice of the premium pie as well.

Welcome to High Country, pardner.Continue reading 2014 Chevrolet Silverado High Country

2014 Chevrolet Silverado High Country originally appeared on Autoblog on Mon, 30 Sep 2013 11:57:00 EST. Please see our terms for use of feeds.



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