New Chevy Silverado ad aims for the cowgirl market

Diesel Bombers · 2013-07-16 21:00:06

Filed under: Truck (http://www.autoblog.com/category/trucks/), Marketing/Advertising (http://www.autoblog.com/category/marketing-advertising/), Videos (http://www.autoblog.com/category/videos/), Chevrolet (http://www.autoblog.com/chevrolet/) http://hss-prod.hss.aol.com/hss/storage/adam/4d18634f60dfb053b629fe442444c304/chevy-truck-cowgirl.png (https://www.dieselbombers.com/2013/07/16/chevy-silverado-ad-targets-women-cowgirl/#continued) Chevrolet (http://www.autoblog.com/chevrolet/) is continuing its marketing blitz (http://www.autoblog.com/2013/07/02/silverado-campaign-kicks-off-with-strong-original-song/) during the launch of the new Chevy Silverado (http://www.autoblog.com/chevrolet/silverado/) with another ad toting the new truck's safe towing capacity - even when you've got a "a 1200-pound passenger and 355 horses to get there." It's a touching spot that tries to equate the connection someone feels to an animal best friend with the connection one has with a prized vehicle. We like the emotional direction Chevy's gone in, as it's quite different from, say, hearing a gravelly Denis Leary (http://www.youtube.com/watch?v=KnfE5zODgak) talk about the Ford F-150 (http://www.autoblog.com/ford/f-150/). And clearly, GM sees the need to market its new fullsize pickup to women in addition to men. Still, this rural Chevy commercial has nothing on the Ram 1500 (http://www.autoblog.com/ram/1500/) Super Bowl ad (http://youtu.be/AMpZ0TGjbWE). Click below (https://www.dieselbombers.com/2013/07/16/chevy-silverado-ad-targets-women-cowgirl/#continued) for the spot.Continue reading New Chevy Silverado ad aims for the cowgirl market (http://www.autoblog.com/2013/07/16/chevy-silverado-ad-targets-women-cowgirl/) New Chevy Silverado ad aims for the cowgirl market (http://www.autoblog.com/2013/07/16/chevy-silverado-ad-targets-women-cowgirl/) originally appeared on Autoblog (http://www.autoblog.com) on Tue, 16 Jul 2013 16:57:00 EST. Please see our terms for use of feeds (https://www.dieselbombers.com/rss-term-of-use/). Permalink (http://www.autoblog.com/2013/07/16/chevy-silverado-ad-targets-women-cowgirl/) | Email this (http://www.autoblog.com/forward/20667433/) | Comments (http://www.autoblog.com/2013/07/16/chevy-silverado-ad-targets-women-cowgirl/#comments) More... (http://www.autoblog.com/2013/07/16/chevy-silverado-ad-targets-women-cowgirl/)

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07-16-2013, 04:00 PM

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New Chevy Silverado ad aims for the cowgirl market

Filed under: Truck, Marketing/Advertising, Videos, Chevrolet

Chevrolet is continuing its marketing blitz during the launch of the new Chevy Silverado with another ad toting the new truck's safe towing capacity - even when you've got a "a 1200-pound passenger and 355 horses to get there."

It's a touching spot that tries to equate the connection someone feels to an animal best friend with the connection one has with a prized vehicle. We like the emotional direction Chevy's gone in, as it's quite different from, say, hearing a gravelly Denis Leary talk about the Ford F-150. And clearly, GM sees the need to market its new fullsize pickup to women in addition to men.

Still, this rural Chevy commercial has nothing on the Ram 1500 Super Bowl ad. Click below for the spot.Continue reading New Chevy Silverado ad aims for the cowgirl market

New Chevy Silverado ad aims for the cowgirl market originally appeared on Autoblog on Tue, 16 Jul 2013 16:57:00 EST. Please see our terms for use of feeds.

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