June 2010 Direct Injection

The Truth About TrucksI stole that line from a brilliant ad campaign Ford began nearly seven years ago, but as cliché as it sounds, Ford's marketing promise was really a great platform. My staff and I spend a lot of time trying to disseminate the truths and facts about diesels, trucks, and the pursuit of making vehicles better suited for our individual needs. Through that process I can't help but acknowledge that some of the biggest things we've discovered are really quite simple-yet still profoundly powerful.



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