Thanks to some unexpected publicity, the term "rolling coal" has suddenly gone mainstream and put diesel enthusiasts under the scrutiny of outsiders. Let's take a step back from all the chatter and try to have a reasonable discussion about rolling coal.Thanks to some unexpected publicity, the term "rolling coal" has suddenly gone mainstream and put diesel enthusiasts under the scrutiny of outsiders. At the peak of the supposed controversy in mid-July 2014, there were more than 22,000 articles about "rolling coal" listed on a Google News search, and stories aired on both CNN and Fox News. On July 7, there was a segment on The Colbert Report during which the "new trend" of rolling coal was mocked as "the best new way to stick it to Mother Earth since paint-cannin', where you dump old paint into a river, or porpoise-corkin', where you hammer corks into the blowholes of dolphins." As a master of the absurd, Stephen Colbert does a great job of predicting a worst-case scenario, in which all diesel owners are lumped together as enemies of the environment and straight-up jerks who film themselves attacking pedestrians and hybrid drivers with thick clouds of soot. So, unlike the tabloids, let's take a step back from all the chatter and try to have a reasonable discussion about rolling coal.

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Photo Gallery: Rolling Coal: Show Of Strength Or Smoking Gun?

Photo Gallery: Rolling Coal: Show Of Strength Or Smoking Gun?



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